Rebranding is the process of changing or updating a company's identity to better align with its evolving goals, market trends, or customer perceptions. This can involve redesigning the logo, altering messaging, or shifting brand values to appeal to a new audience or refresh its image. Rebranding is often done to stay competitive, recover from a negative reputation, or reflect changes in the business itself. When executed well, rebranding can reinvigorate a brand, attract new customers, and strengthen its market position.

REBRANDING

updating a company's identity